Real estate agents sell information, not products, but that doesn't mean there isn't room in your marketing schedule for a holiday campaign. And there is always room for personlizing your approach, and what I mean by that, is DON'T FOLLOW THE HERD. Be different. Stand out. It's a must.
During this holiday season, we want to challenge you to personalize your approach. Showing a little appreciation and love to clients will ensure that you will stand out both personally and professionally. We've included some feel-good marketing tactics to use this season. Take just one of the ideas below, put your own spin on it, and rock it out!
Participate in Small Business Saturday and encourage people to #BuyLocal
Small businesses need love, too! Small Business Saturday is November 29th this year. Show that you're the expert of your area by encouraging clients to shop local this year! Create a blog post with local businesses for the holidays. Include links back to each business's Facebook page or website.
Encourage community involvement
Set up a donation box in your office for clothing or toys to help the less fortunate. Giving to a cause makes everyone feel good and gives you the chance to see your past clients for a moment as they drop off their donations. Use your eMerge account to get the word out on your social media channels and include the details in your next email newsletter.
Show your clients some love
Hold a party in appreciation of your clients at your home or office. Use your eMerge account to send the invitations.
Be the neighborhood expert
Write a blog listing the best and most elaborate Christmas light displays by neighborhood and share it on your social channels.